The average email open rate for real estate across the U.S. is 5 to 12 percent (there were a couple reports that showed 19 percent open rates). Most emails are opened in the first hour after delivery. After 24 hours, the chance of an email being opened drops to below 1 percent. These six email marketing hacks for realtors will increase your chances of being in that 5 to 12 percent.
Ask Recipients to Add You as a Contact
For your sphere of influence, you may want to send something a little less formal, such as: “Hey there, it’s Amber Joy — your favorite realtor. Hope you’re doing well! I’m going to be emailing you some valuable information in the coming months and I want to make sure you receive it. Please be sure to add my email address as a contact. This will keep my messages from ending up in your spam.”
Set Your Name as the Sender
Use your name rather than your company’s name as the sender. When your contacts receive an email from a business, they are more apprehensive about opening it, as they’re already in the mindset that somebody wants to sell them something. When they receive an email from you, on the other hand, they’re intrigued to hear what you have to say.
Entice Curiosity with Your Subject Lines
For example, your subject line could be “Don’t cry over split” or “There’s no place like” or “Just a small girl living in a” — I almost started singing that one! You were probably finishing each one of these as you read them, meaning you already see how this works.
In addition, don’t underestimate the power of emojis in subject lines. In fact, 56 percent of brands that use emojis see a higher unique open rate.
Lastly, use contacts’ first names in the subject line. This makes recipients feel valued, increasing open rates by 29 percent. Many email tools allow you to add a code to the subject line that automatically changes to the person’s first name.
Experiment w/ the Best Day/Time to Send Emails
Plus, when sending out automations to new leads, set each email to go out at a different time. This will feel more authentic — as if you were just thinking of the lead and decided to send out an email, rather than a computer is sending out emails at the exact same time each day.
Segment Your List
Have Amazing Content
Now you know how to increase email open rates, but this is just the tip of the email iceberg. There’s so much more to learn: like what to say, what words to use, what words not to use, what calls to action work best — the list goes on.
For help in this area, give us a shout. Our coaching clients are experiencing record high open rates from their emails — even as high as 48 or 49 percent. To help them gain these results, we’re even writing the email content for them. Find out more about how we’re achieving these results for our clients by checking out our sphere influencer program.
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