One of the most common questions I receive from real estate agents is: what is a sphere of influence and who should be in it? This is an important question, as 70 percent of real estate agents’ income comes from their sphere of influence. The answer may surprise you, as it has changed over the years.
Sphere of Influence Criteria
1. Do They Know Me?
2. Do I Want to Do Business with Them?
3. Am I Willing to Invest Time to Get to Know Them Better?
Can Old Contacts Go on Your Sphere List?
How Many People Should Be in Your sphere?
Figuring Out Who Is Your Ideal Client
- What types of buyers or sellers?
- What price range?
- What area?
- What kind of personality do you prefer to work with?