If you were to ask Google when you should post, you’d find some generic posting times. Trust me, there is a better option than using this information. In fact, there are three ways to decide when you should be posting.
Look at Your Audience’s Behavior
You can find out when the users who follow you are looking at your posts by turning to the social analytics features. Simply sort your posts by the metric that matters most to you (likes, impressions, or engagement rate) and check at what time you published the top-performing posts. Make a note of those times — they are going to be your optimal times to post. You can use a social media scheduler like Buffer to schedule posts to go live at those exact times.
Depending on the platform, you may find that you don’t have the analytics feature. This can happen if you have a personal account. Consider switching to a business account to receive these additional analytics features.
Do What’s Convenient for You
Although posting at the right time is useful, it’s more important to be active. Your social media presence is a major aspect of your digital name badge. For instance, my clients receive a ton of referrals by using social media, as it keeps them top of mind in their sphere. Social media should be an important part of your marketing strategy, too — particularly for attracting new clients.