You need to gain social proof on all your social media channels, but most of all on Facebook because consumers use the app between eight and 14 times a day. As prospects are already hanging out there, it’s a great place to gain social proof. This will help you appear as an expert in your area and keep you top of mind for listing referrals.
Gaining social proof could be as simple as posting testimonials from clients you’ve worked with. Alternatively, you could run a Facebook ad to market yourself as an expert in your area to your sphere of influence. Whatever you do, work on presenting yourself as a successful agent — and people will send you referrals.
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