“For Real Estate agents, gaining more listing leads is a constant struggle. But it doesn’t need to be! I’m going to show you five proven strategies that will result in more listing leads in today’s market.”
Utilize Your Sphere of Influence
"Hey [first name], Did you know that the US housing market increased by $1.9 trillion last year? As your Real Estate consultant, my mission is to always make sure you know the value of your home. If you would like a free CMA to find out your property value, click the button below or give us a shout."
The button included in the message should send your contacts to a landing page where they can submit their data without needing to call you. This makes it easier for prospects to reach out to you — therefore increasing your conversion rate. You’ll also find out who, in your sphere of influence, may be thinking about moving in the next 12 months.
This strategy is even better if you send a followup email to make sure your leads received the information.
At Influential Agent, we run a campaign like this once a year. I recommend you do the same. Make sure to let your contacts know that their friends and family can also take advantage of the offer — bring in the referrals!
MARKET TO YOUR VIPs
You can market to your VIPs in a few different ways:
1) VIP events
2) give gifts
3) start a facebook group
don't neglect "for sale by owners"
The “for sale by owners” category has not always been my favorite. However, thanks to some newer technologies, it has become a whole lot easier and cheaper to market such prospects in your desired area. Plus, it’s valuable: only 13 percent sell within their desired timeline and just 18 percent receive the price they want. For these reasons, it’s important not to neglect this category.
Plenty of companies will send a list of newly-expired or “for sale by owners” listings straight to your inbox. Better still, you can gain this information for free by searching on Zillow. This will also allow you to define your exact geographical area and price range. Plus, the seller phone numbers tend to be much more accurate than those on purchased lists.
how to reach out
Another thing you should do is use video text rather than phone calls. This is because 80 percent of people would prefer to have a text conversation with businesses — and only two in 10 people even answer their phones. Furthermore, using video texts sets your apart from the competition.
I’m not saying that all 12 touchpoints should be through video text — just a couple times is enough — but the first time you reach out should definitely be through video. This allows you to make an introduction where prospects can see your voice and hear your tone of voice.
Many people are resistant to make video texts, often because they don’t like how they look or sound on video. However, I can assure you that you’ll see it’s the right decision when the leads start rolling in.
connecting with new vendors
For instance, you could say, “Oh, I see you’re in the roofing business. Could you benefit from more referrals?” The people you talk to will be blown away that you’re offering to help them in their business. Follow up with additional questions, such as “Who’s your ideal client?” and “What geographical area do you serve?”
A great option is to send these new connections to a dedicated landing page. You can text them a link to the page and they can fill out the form on their phones. If you don’t have a landing page, an alternative is to simply take down their contact information in the moment.
how to use the information
develop social proof
You need to gain social proof on all your social media channels, but most of all on Facebook because consumers use the app between eight and 14 times a day. As prospects are already hanging out there, it’s a great place to gain social proof. This will help you appear as an expert in your area and keep you top of mind for listing referrals.
Gaining social proof could be as simple as posting testimonials from clients you’ve worked with. Alternatively, you could run a Facebook ad to market yourself as an expert in your area to your sphere of influence. Whatever you do, work on presenting yourself as a successful agent — and people will send you referrals.
Let me know in the comments
Which of these five ideas is your favorite?
Let me know in the comments
3 comments to "How to Get Real Estate Listing Leads"