For example, if someone met me at one of my kids’ school functions, they would remember me as Amber Savannah’s mom. People may remember you as the lady from church or their neighbor down the street. If you don’t retrain these contacts, they may never think of you for real estate referrals.
There are five things you can do to train people how to think of you.
Wear a Name Badge
Use Branded Gear
At your kids’ games or recitals, wear a branded hat or carry a branded tumbler. I’ve even seen people who spend a lot of time at coffee shops brand the back of their laptops. In addition to being a great way to train someone how to think of you, branded gear is a wonderful conversation starter.
Brand Your Cell Phone Voicemail
I better be hearing something along the lines of…
“Hey, it’s Amber Joy with Influential Agent, where we love to help people buy and sell. I’m with a client, so please text me because no one listens to voicemails anymore.”
Maybe leave out that last part, but you get the idea!
Update Your Social Media Cover Photos
I’m not just talking about your business page — you can do this on your personal page, too. After all, your friends visit your personal page more often than your business page. It violates Facebook terms and conditions to post about your business or sell on your personal page, but you can have a branded cover photo.
This will remind people of what you do.
Create an Email Signature
I know from experience that this does work: my daughter’s teacher bought a home through me after seeing my email signature.
Of course, these tactics alone won’t be enough. You also need an active lead generation plan to ensure you stay top of mind for all your contacts and receive ongoing referrals. If you need help with that, give us a shout — it’s what we do here at Influential Agent. Using the latest technology, we’ll help you develop a model and system based around gaining consistent referrals.
This is the essential piece we recommend for our Sphere Influencers.
It is a great “All-In-One” to get you up and running with video marketing!