The specific idea I want to talk about, though, is Facebook live market updates. These updates showcase you as an expert in your field and give your sphere of influence the confidence to send you referrals. If you’re striving to become the top expert for a certain neighborhood, make sure you do the live video in a recognizable spot. This could be in front of a subdivision or next to one of the neighborhood amenities.
An additional pro tip is to repurpose those videos on IGTV and YouTube to increase your exposure. In fact, anytime you can repurpose your content on other channels, you should go for it.
Lead Magnets That Target Sellers
To create effective lead magnets, think about the kinds of topics sellers are searching for online before they sell. Then, create something relevant and irresistible — like “10 Ways to Prepare Your Home to Sell It for More Money,” “Renovations That Lead to the Highest Return on Investment When Selling,” “Your Guide to Selling Your Home Fast in 2021,” or “How to Sell Your Home Without Offering a Real Tour.”
These are the kinds of phrases sellers are already searching for on Google — you want to be the result they find. If you explain the process clearly in the lead magnet content, sellers will discover you’re the person for the job and they won’t want to go it alone.
Another pro tip: even if some sellers do decide to sell without your help, you still have their contact details. This means you can start building a relationship to at least support them with the buying side.
You can promote your lead magnets on your website, through your email signature, and on social media — they make great Facebook and Instagram ads. Also check out “5 Internet Lead Generation Ideas That Most Agents Overlook.” In the article, I go into more detail about how lead magnets work.
Ask Your Buyer Leads
Use Your Sphere of Influence
It may seem like a no-brainer that you’d market to your sphere. However, a study by Tom Ferry found that only 4 percent of agents consistently do this. Whereas the other ideas on this list are excellent, make sure you start with your sphere.
These tips will definitely help you attract more listings, but nothing can happen until you implement a strategy. For help with this, use our Sphere Influencer Program. Our coaching clients are seeing record-breaking results by using the marketing we’re providing them.