7 Instagram Reels Ideas For Realtors - Influential Agent
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Are you a real estate agent looking to level up your social media presence and attract more clients? You’ve come to the right place! In this post, I’m going to share seven fantastic Instagram reel ideas specifically tailored for realtors. Not only will I provide you with these ideas, but I’ll also showcase real-world examples from successful agents across the country. Get ready to transform your Instagram presence, gain more followers, and generate more sales.

Why Instagram Reels?

Instagram reels present an incredible opportunity for real estate agents to reach a large and engaged audience. Did you know that a whopping 91% of Instagram users watch reels on a weekly basis? Despite this vast potential, many agents have yet to tap into the power of this platform. By posting reels consistently, you can position yourself as an expert in your local market and captivate your audience.


  • Showcase Properties: Feature custom builds, model homes, and luxury listings to provide a glimpse of different housing options.
  • Business Spotlights: Highlight local businesses, including gyms, coffeehouses, and pet boarding services, to support and engage with your community.
  • Community Attractions and Events: Share upcoming festivals, farmer's markets, concerts, and kid-friendly activities to establish yourself as a valuable source of local information.
  • Share Your Expertise: Provide market updates, staging tips, and answer common real estate questions to position yourself as a knowledgeable industry expert.
  • Behind the Scenes: Offer a behind-the-scenes look at property showings, inspections, and exciting bidding war moments to create a sense of authenticity and engagement.
  • The Real You: Showcase your personality, sense of humor, and unique interests to connect with your audience on a personal level and stand out from other agents.
  • Trending Videos: Incorporate popular songs or challenges into your reels to increase reach, engagement, and stay relevant in the ever-evolving social media landscape.

Content Idea 1: Showcase Properties

Go beyond just featuring your listings. Showcasing custom builds, model homes, luxury listings, and even providing insights into the different housing options and neighborhoods in your area can captivate your audience’s attention. Highlight unique features and give them a taste of what the local real estate market has to offer.

Content Idea 2: Business Spotlights

Support local businesses and gain the interest of your audience by featuring community gyms, coffeehouses, pet boarding services, restaurants, and local charities. Tag the businesses and offer exclusive coupons or prizes to your followers, fostering a sense of community and showcasing your support for local enterprises.

Content Idea 3: Community Attractions and Events

Become the go-to source for information on local attractions and events. Share upcoming festivals, farmer’s markets, concerts, kid-friendly activities, and more. Your audience will appreciate having a reliable source for discovering fun and exciting things to do in the area.

Content Idea 4: Share Your Expertise

As a real estate expert, share your knowledge with your audience. Provide market updates, offer quick tips and tricks for buyers and sellers, discuss new developments, and answer frequently asked questions. Establish yourself as the trusted source of information in your area.

Content Idea 5: Behind the Scenes

Take your audience on a virtual tour of a property showing, inspection, or share the exhilarating moment when your buyers win a bidding war. Give them a glimpse into the day-to-day life of a real estate agent. Reality TV has shown us that people love behind-the-scenes content, so capitalize on that fascination.

Content Idea 6: The Real You

Let your personality shine through! Showcase your sense of humor, share stories, and reveal your passions and hobbies. Differentiate yourself from other agents by showcasing the real you, making it easier for potential clients to connect with you on a personal level.

Content Idea 7: Trending Videos

Keep up with the latest trends and incorporate them into your content. Utilize popular songs or challenges to increase your reach and engagement. By staying relevant and interesting, you’ll attract a broader audience and boost brand awareness.

Let's recap!

By implementing these seven Instagram reel ideas, you’ll be able to create engaging content that positions you as the expert in your local market. Remember to aim for consistency and experiment with different formats to find what resonates with your audience. Additionally, consider repurposing your reels on platforms like TikTok and YouTube shorts for maximum exposure. Let’s take your social media game to the next level and attract more clients to grow and scale your real estate business!

If you found these tips helpful, be sure to drop a comment below and subscribe to our channel. For bite-sized tips on growing your real estate business, head over to our Instagram. Thank you for joining me today, and I’ll see you in

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