What is this mistake?
These agents reached out to us looking to receive coaching to establish additional lead sources. They wanted to generate more transactions. Let’s unpack why that’s a big problem.
Automating Your Sphere
Usually, the reaction from clients is the same — something like, “I don’t have to actively work my sphere. It’s on automation. I have an automatic drip campaign and I send my contacts an email every month (or every two weeks).” I then ask clients when was the last time they had a conversation with their sphere.
Not Marketing to Your Sphere Consistently
1. Converted Leads
No matter where leads originate from, they become part of your SOI as soon as they convert. This means the marketing plan for your sphere needs to be the most rock solid of all. Otherwise, it’s like pouring water into a bathtub full of holes.
2. Opportunities for Referrals
If you have a sphere of 500 people and each of them knows just 100 people, you have 50,000 opportunities for referrals.
Take Advantage of What You Already Have
Your sphere undoubtedly knows more than one realtor. It’s possible that some people even know a handful. An automated system of boring canned emails isn’t going to help you stand out from these other realtors — and it certainly isn’t going to gain you referrals of friends and family members. Neither a monthly letter nor a recipe card will set you apart as the market expert.
Seeking Out Referrals
How Much Is This Mistake Costing You?
In my area, the average GCI is $9,000. In other words, missing out on 50 sales means losing $450,000! Maybe SOI should mean source of income rather than sphere of influence.
Once you have your SOI marketing sorted, you can adopt additional pipelines for leads. However, additional pipelines should never be a substitute for growing your sphere.
I’ve spent years perfecting a system to help my coaching clients gain massive value from their sphere. My system uses the latest technology to generate consistent referrals. Best of all, though, is you don’t need to call contacts in your sphere or feel like you’re bothering them.
If you need help getting started, message me. Perhaps you need a model and system to establish a sphere marketing system to generate a consistent flow of leads. In fact, I’m so passionate about this, I’ll let you try my system free for a limited time. I’ve seen it transform so many agents’ livelihoods — from unpredictable income to consistent and profitable businesses — and I want you to have the same.